GARP gives is an internal initiative at GARP (Global Association of Risk Professionals). The purpose of GARP gives was to encourage employees internally to participate in company led initiatives to give back to the community. Some events that GARP gives put on were toy and coat drives and an annual Breast Cancer walk.
My role as the project lead and designer for this new internal brand was to create the logo and all company collateral including emails, landing page and march. I also wrote the brand guidelines to ensure proper use case.
Logo Lockup
Designed the central logo lockup for GARP gives
Secondary logos
Designed use cases for secondary logos around special events, seasonal charities.
As part of the overall project, I also wrote the brand guidelines, a living document to align with best practices and ensure proper use case of the new logo/brand
